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Abstract Detail

The Importance of Communicating Science

Martine, Chris [1].

#SciComm, media relations, and a botanist on Mars: How to get more than 20 strangers to hear about your latest research when it’s not published in Nature or Science.

It has never been easier to share one’s work with a broad audience; but it has also never been easier to feel overwhelmed by the options for doing so. Should you make a video? Write a press release? Post a blog? Or just Tweet about it? Using case studies based on recent attempts to promote new findings through multiple types/tiers of media, this talk will suggest a strategy that every academic might employ when hoping to spread the word on their research outcomes. While taking on the job of promoting your own work might seem like a daunting (or even painful) task, the payoffs ideally include: a) Increased reads and citations; b) Advantages in seeking jobs, tenure, and promotion; and c) Expanding the reach and impact of your science.

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1 - Bucknell University, Biology Department, 1 Dent drive, Lewisburg, Pa, 17837, USA

science communication
Solanum watneyi
media relations
professional development
new species.

Presentation Type: Symposium Presentation
Session: SY01, The importance of communicating science
Location: Chatham Ballroom - B/Savannah International Trade and Convention Center
Date: Monday, August 1st, 2016
Time: 11:15 AM
Number: SY01008
Abstract ID:470
Candidate for Awards:None

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