Abstract Detail
The Importance of Communicating Science Martine, Chris [1]. #SciComm, media relations, and a botanist on Mars: How to get more than 20 strangers to hear about your latest research when it’s not published in Nature or Science. It has never been easier to share one’s work with a broad audience; but it has also never been easier to feel overwhelmed by the options for doing so. Should you make a video? Write a press release? Post a blog? Or just Tweet about it? Using case studies based on recent attempts to promote new findings through multiple types/tiers of media, this talk will suggest a strategy that every academic might employ when hoping to spread the word on their research outcomes. While taking on the job of promoting your own work might seem like a daunting (or even painful) task, the payoffs ideally include: a) Increased reads and citations; b) Advantages in seeking jobs, tenure, and promotion; and c) Expanding the reach and impact of your science. Log in to add this item to your schedule
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1 - Bucknell University, Biology Department, 1 Dent drive, Lewisburg, Pa, 17837, USA
Keywords: science communication Solanum watneyi media relations outreach dissemination professional development career new species.
Presentation Type: Symposium Presentation Session: SY01, The importance of communicating science Location: Chatham Ballroom - B/Savannah International Trade and Convention Center Date: Monday, August 1st, 2016 Time: 11:15 AM Number: SY01008 Abstract ID:470 Candidate for Awards:None |